Being Green Extends To Marketing Solutions

(Editor’s Note: This letter is in response to “Do Promotional Products Impact Our Lives?� by Dale Kirby, which ran in the August issue of PPB magazine.)

Dale brings up some very good points. I also feel that if we want to walk the walk with being green, we should think about what we are presenting to our clients. Green products do make a difference—recycled plastic, corn plastic, bamboo and organic cotton are all great—but what about the bigger question: Is a promotional product the best solution to the client’s challenge?

Since we are in the business of selling them, we might be too quick to solve every problem with a coffee mug. When that mug will bring results, then yes, sell the mug (Make sure it’s recycled!), but also let your client know when an e-mail blast might be more effective. They will respect your honesty, and you will build a stronger relationship. Thank you, Dale, for bringing up this topic.

Julia Wright
Owner
Wright Choice Promotions
Glendale, Arizona